TOTAL ENDO WEBSITE PRIVACY POLICY
Last Updated: July 22, 2026
Total Endodontics, referred to in this policy as “Total Endo,” “we,” “our,” or “us,” respects your privacy. This Website Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit www.total-endo.com, communicate with our office, or access services linked through our website.
This policy applies to website visitors, patients, prospective patients, referring dental providers, job applicants, and other individuals who interact with our website.
SCOPE OF THIS POLICY
This policy applies to information collected through:
Website contact features
Appointment scheduling links
Online patient forms
Electronic referral forms
Online bill payment links
Patient financing links
Email, telephone, and text communications initiated through the website
Website cookies and similar technologies
Social media links and embedded content
This policy does not replace Total Endo’s HIPAA Notice of Privacy Practices. Our HIPAA Notice of Privacy Practices explains how we use and disclose protected health information related to treatment, payment, and healthcare operations.
When information qualifies as protected health information under the Health Insurance Portability and Accountability Act, HIPAA and our HIPAA Notice of Privacy Practices govern our use of the information.
INFORMATION WE MAY COLLECT
Information You Provide
We collect information you voluntarily provide, including:
Name
Mailing address
Email address
Telephone number
Date of birth
Appointment preferences
Dental and health information
Insurance information
Referring dentist information
Patient referral information
Billing and payment information
Financing application information
Messages sent to our office
Employment history and application information
Any other information you submit through our website or a linked service
Please avoid sending sensitive health information through standard email unless our team directs you to use an approved secure method.
Information Collected Automatically
When you visit our website, our website platform and service providers collect certain technical information, including:
Internet Protocol address
Browser type
Device type
Operating system
Approximate geographic location based on IP address
Date and time of each visit
Pages viewed
Links selected
Referring website
Website navigation and interaction information
Cookie identifiers
Error logs and security records
This information supports website operation, security, performance measurement, and user experience.
Information Received From Other Sources
We receive information from:
Referring dentists and dental offices
Insurance carriers and benefit administrators
Appointment scheduling providers
Patient form providers
Payment processors
Patient financing providers
Website hosting and analytics providers
Professional advisors
Government agencies when required by law
Other individuals authorized to provide information on your behalf
HOW WE USE INFORMATION
We use information to:
Schedule and manage appointments
Respond to questions and requests
Provide endodontic treatment and related services
Verify insurance benefits
Coordinate care with referring dentists and other healthcare providers
Maintain patient records
Process payments and manage patient accounts
Support financing applications
Send appointment confirmations and reminders
Communicate treatment, billing, and office information
Process electronic referrals
Review employment applications
Operate and maintain our website
Measure website performance
Protect our patients, team, systems, and website
Prevent fraud, misuse, and security incidents
Meet legal, regulatory, insurance, and professional obligations
Investigate complaints and resolve disputes
Enforce our policies and agreements
We limit the collection and use of personal information to purposes connected with our services, operations, security, and legal obligations.
HEALTH INFORMATION AND HIPAA
Information related to your health, treatment, insurance, or payment for healthcare services often qualifies as protected health information under HIPAA.
Our HIPAA Notice of Privacy Practices governs protected health information created or received as part of our patient relationship. It explains:
How we use and disclose protected health information
Your rights regarding your health records
Our legal responsibilities
How to submit a HIPAA complaint
How to contact our Privacy Officer
Website browsing information does not always qualify as protected health information. We still treat health-related website information with care and apply appropriate privacy and security safeguards.
Do not use the website for medical emergencies. Call 911 or seek immediate emergency care.
COOKIES AND SIMILAR TECHNOLOGIES
Our website and website service providers use cookies and similar technologies. A cookie is a small file stored on a browser or device.
Types of Cookies
Essential cookies support website security, navigation, accessibility, and core functions.
Preference cookies remember choices such as language or display settings.
Analytics cookies help us understand website traffic, page performance, and visitor interaction.
Functional cookies support embedded features, scheduling links, maps, videos, forms, or social media content.
Your Cookie Choices
Where required, nonessential cookies operate only after you provide consent.
You control cookies through:
Our website cookie settings tool
Your browser settings
Device privacy controls
Recognized browser-based privacy signals
Blocking cookies might affect website features or performance.
Where applicable law requires recognition of an opt-out preference signal, such as Global Privacy Control, we process the signal as a request to opt out of covered data sharing or targeted advertising.
SALE, SHARING, AND TARGETED ADVERTISING
Total Endo does not sell personal information for money.
We do not use protected health information for targeted advertising.
We do not disclose sensitive health information to advertising networks for behavioral advertising.
We do not profile website visitors to make decisions involving healthcare access, employment, credit, housing, education, or other significant services.
Certain analytics or website technologies might qualify as “sharing,” “sale,” or “targeted advertising” under some state privacy laws, even when no money changes hands. Where such laws apply, we provide required choices and process valid opt-out requests.
HOW WE DISCLOSE INFORMATION
We disclose information only for legitimate operational, treatment, payment, security, or legal purposes.
Healthcare Providers: We disclose information to referring dentists, treating providers, laboratories, specialists, and other healthcare professionals involved in your care.
Insurance and Payment Organizations: We disclose information to insurance carriers, benefit administrators, payment processors, billing providers, collection providers, and financial institutions involved in payment or coverage.
Service Providers and Business Associates: We work with vendors supporting:
Website hosting
Appointment scheduling
Patient forms
Electronic referrals
Payment processing
Patient financing
Email and text communications
Data storage
Information technology
Cybersecurity
Website analytics
Document management
Professional consulting
Vendors handling protected health information on our behalf must follow applicable HIPAA requirements and contractual privacy and security obligations.
Legal and Safety Disclosures
We disclose information when needed to:
Comply with a law, regulation, subpoena, court order, or legal process
Respond to government or regulatory requests
Protect the rights and safety of patients, employees, visitors, or others
Investigate fraud, security incidents, or unlawful activity
Protect Total Endo’s property, systems, and legal rights
Business Transactions
Information might transfer during a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction. Any recipient must handle transferred information under applicable privacy requirements.
THIRD-PARTY SERVICES AND LINKS
Our website links to services operated by other companies. Current linked services include:
FlexBook for appointment scheduling
Form Dental for patient forms and referrals
bill.care for online bill payment
Sunbit for patient financing
Google for reviews and related services
Instagram for social media content
These services collect information under their own privacy notices, terms, security practices, and agreements with Total Endo.
When a provider processes information on our behalf, we require appropriate privacy and security protections. When you interact directly with an independent service, its privacy policy governs its independent data practices.
We encourage you to review each service’s privacy notice before submitting information.
EMAIL AND TEXT COMMUNICATIONS
When you provide an email address or mobile telephone number, we use the information to communicate about:
Appointments
Patient forms
Treatment instructions
Billing
Insurance
Office updates
Responses to requests
Other healthcare or administrative services
Standard email and text messages do not always provide full security. Avoid including sensitive medical or financial information in an unencrypted message.
Marketing emails include an unsubscribe method.
Marketing text messages include opt-out instructions. Reply STOP to end marketing text messages. Opting out of marketing does not stop necessary appointment, treatment, billing, security, or account communications where permitted by law.
Message and data rates from your telephone carrier might apply.
DATA RETENTION
We retain personal information for the period needed to:
Provide services
Maintain clinical and business records
Meet dental record retention requirements
Complete billing and insurance activities
Respond to legal claims or audits
Meet tax, accounting, employment, and regulatory obligations
Protect against fraud and security incidents
Enforce agreements
Retention periods vary based on the type of information and applicable law.
We delete, destroy, de-identify, or securely archive information when the retention period ends, subject to legal and operational requirements.
DATA SECURITY
We maintain administrative, technical, and physical safeguards designed to protect personal information.
Safeguards include appropriate combinations of:
Access controls
Authentication
Encryption
Secure transmission methods
Network and device protections
Employee privacy and security training
Vendor oversight
Data backup procedures
Incident response procedures
Risk assessments
No website, database, email system, or internet transmission offers absolute security. Please contact us promptly if you believe your information has been compromised.
DATA BREACH NOTIFICATION
We investigate suspected privacy and security incidents.
When a breach triggers a notification requirement, we provide notices to affected individuals, government agencies, regulators, or other parties as required under HIPAA, New Jersey law, and other applicable laws.
YOUR PRIVACY RIGHTS
Depending on your state of residence and the type of information involved, you have the right to request:
Confirmation of whether we process your personal information
Access to personal information
Correction of inaccurate information
Deletion of personal information
A portable copy of personal information
A list or description of personal information categories collected
Information about categories of recipients
Opt-out from the sale of personal information
Opt-out from targeted advertising
Opt-out from certain profiling activities
Withdrawal of consent for certain processing
Restriction of certain sensitive-data uses
Review of a decision denying a privacy request
Some rights do not apply to protected health information governed by HIPAA. HIPAA provides separate rights involving access, amendment, restrictions, confidential communications, and accounting of certain discloures.
Submitting a Request
Submit a website privacy request using either method:
Email: appointments@total-endo.com
Subject line: Website Privacy Request
Mail:
Privacy Officer / Office Manager
Total Endo
71 Valley Street, Suite 100
South Orange, NJ 07079
Include:
Your full name
Your preferred contact method
The right you wish to exercise
Enough information to identify relevant records
Do not send copies of government identification through standard email unless we provide secure instructions.
Verification
We verify requests before disclosing, correcting, or deleting personal information. Verification protects against unauthorized access and identity theft.
Authorized Agents
Where permitted by law, an authorized agent submits a request on your behalf. We request proof of authorization and might verify your identity directly.
Response and Appeal
We respond within the period required by applicable law.
When we deny a request, we explain the reason when required. You submit an appeal by replying to our decision or sending a new message with the subject line “Privacy Request Appeal.”
Non-Discrimination
We do not discriminate against you for exercising a privacy right.
NEW JERSEY PRIVACY RIGHTS
New Jersey residents receive rights provided under the New Jersey Data Privacy Law when the law applies to the information and organization involved.
These rights include access, correction, deletion, data portability, and opt-out rights involving qualifying sales, targeted advertising, and profiling.
Certain information handled under HIPAA privacy and security standards receives exemptions under New Jersey law.
Total Endo provides a privacy request process even when a statutory exemption applies, subject to healthcare, legal, record-retention, security, and identity-verification requirements.
CALIFORNIA AND OTHER STATE PRIVACY RIGHTS
Residents of California, Colorado, Connecticut, Delaware, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and other states with applicable privacy laws receive the rights available under their state law.
State-specific rights vary. We process each request under the law applicable to the requester, the information, and Total Endo’s operations.
California residents also have the right to request information about certain disclosures for direct marketing purposes where California law applies.
CHILDREN’S PRIVACY
Our website is intended for a general audience and is not directed toward children under 13.
We do not knowingly collect personal information directly from children under 13 through general website features without authorization from a parent or legal guardian.
A parent, guardian, referring provider, or other authorized adult submits information needed to arrange dental care for a minor.
Contact us if you believe a child submitted personal information without proper authorization. We will review the request and take appropriate action.
EMPLOYMENT INFORMATION
Information submitted for employment purposes receives separate treatment from patient information.
We use applicant information to:
Review qualifications
Communicate with applicants
Schedule interviews
Check references
Conduct permitted background screening
Maintain recruitment records
Meet employment-related legal obligations
Employment records do not qualify as protected health information merely because Total Endo is a healthcare provider.
INTERNATIONAL VISITORS
Total Endo operates in New Jersey and provides services primarily to patients in the United States.
Information submitted from outside the United States is processed and stored in the United States. United States privacy laws differ from laws in other countries.
CHANGES TO THIS POLICY
We update this policy when our website, services, vendors, data practices, or legal obligations change.
We post the updated policy on this page and revise the “Last Updated” date.
When required, we provide additional notice or request consent before applying a material change to previously collected information.
CONTACT US
Questions, complaints, and privacy requests should be directed to:
Privacy Officer/Owner
Total Endo
71 Valley Street, Suite 100
South Orange, NJ 07079
Telephone: (862) 250-6952
Email: appointments@total-endo.com
Website: www.total-endo.com
For questions involving medical records or protected health information, request a copy of Total Endo’s HIPAA Notice of Privacy Practices or contact our Privacy Officer.